The project is co-funded by the European Commission.
Participating countries:
Germany
Iceland
Italy
The Netherlands
Poland
United Kingdom
Academy Awards 2012
The majority of the 2012 Oscar nominated films include Tobacco.
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Project leaflet
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to find a translation of our project leaflet in six languages.
Assessment of smoking in movies: Results
The proportion of movies with smoking remained quite stable in the years 2004-2008 with about 60-70% of the 25 most successful movies containing at least one smoking scene. The proportion of movies with smoking almost halved in 2009 with a mean proportion of 32%. There is a higher proportion of movies with smoking in national (EU) productions than in US Hollywood productions.
The highest decrease of movies with smoking was found for Germany (48% absolute difference between 2004 and 2009), the lowest decrease was found for Poland and Italy (28% and 32% absolute difference between 2004 and 2009). Differences between countries are associated with different proportions of successful national productions that are the highest in Poland and Italy.
Proportion (%) of the top 25 box-office hits that contained at least one smoking scene, by country
Content analysis of films released in European cinemas: Tobacco occurrences in 655 movies
