The project is co-funded by the European Commission.
Participating countries:
Germany
Iceland
Italy
The Netherlands
Poland
United Kingdom
Academy Awards 2012
The majority of the 2012 Oscar nominated films include Tobacco.
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Project leaflet
Click here
to find a translation of our project leaflet in six languages.
Project part 3: Policy options
Concern about the potential impact of motion pictures on undesired and/or harmful behaviours is as old as motion pictures themselves. Today, it can actually be assumed common sense that children and youth should be protected from movie and other media contents that are not suitable for their age and that might have potential detrimental effects on youth’s development. However, smoking in movies is not a criterion for the age rating of a movie, an option that should be considered more carefully in the light of further research.
By incorporating smoking in movies in European tobacco control initiatives, we aim to contribute to prevent a substantial proportion of European adolescents to initiating smoking and ultimately lower the burden of morbidity and mortality which can be attributed to smoking.
