The project is co-funded by the European Commission.
Participating countries:
Germany
Iceland
Italy
The Netherlands
Poland
United Kingdom
Academy Awards 2012
The majority of the 2012 Oscar nominated films include Tobacco.
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Project leaflet
Click here
to find a translation of our project leaflet in six languages.
Impact of smoking in movies on youth audiences: Results
The sample quartile (Q) of movie smoking exposure was significantly associated with the prevalence of ever smoking: 14% of adolescents in Q1 had tried smoking; 21% in Q2; 29% in Q3; and 36% in Q4. After controlling for age, gender, family affluence, school performance, television screen time, number of movies seen, sensation seeking and rebelliousness and smoking within the social environment (peers, parents, siblings), the adjusted odds ratios remained significant in all six countries.
The association between smoking in movies and adolescent smoking is robust and is independent of different cultural contexts.
Exposure to movie smoking: The impact of Hollywood movies versus European movies
Smoking in Movies: Impact on smoking among Italian adolescents
