Smokefree Movies Europe
Does it encourage young people to smoke? And what can be done about it?
Smoking in movies: Impact on European youth and policy options
Smoking remains the single greatest preventable cause of mortality in Europe. Adolescents initiate smoking for
social reasons, and social risk factors include influences such as parent and friend smoking. Tobacco marketing
has also been linked with youth smoking initiation, and this serves as the basis for controls on smoking
marketing contained in the WHO Framework Convention on Tobacco Control (FCTC), which recognises that a
comprehensive ban on tobacco marketing would reduce consumption.
However, a comprehensive ban on tobacco marketing does not limit other mass media venues from projecting
favourable images of smoking, such as smoking in motion pictures. Movies form an extremely pervasive dimension
of young people’s social environment.
In many cases movies produced in one country are not only distributed in the origin country, but distributed
internationally and presented to a broad audience in many countries. To really address this problem and to
contribute to solve it, activities on an European level are necessary.
The project "Smoking in movies: Impact on European youth and policy options" was conducted between 2009 and 2011
and tried to approach the issue of smoking in movies from an European perspective. It contained three main
The assessment of smoking in movies released in European countries
The study of the impact of exposure to smoking in movies on European adolescents
The formulation of European policy options
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